- Design, launch, and manage advertising campaigns on Meta platforms to promote company products or services.
- Identify the appropriate target audience and craft effective ad messages for them.
- Conduct market research and competitor analysis to develop efficient advertising strategies.
- Carefully manage the advertising budget, ensuring ad expenditures align with plans and targets.
- Regularly monitor ad campaign performance, identify trends, and make strategic adjustments as needed to enhance ROI (Return on Investment).
- Conduct A/B testing to identify the most effective ad elements and improve conversion rates.
- Analyze ad data and prepare reports detailing metrics such as CTR (Click-Through Rate), CPC (Cost per Click), and ROAS (Return on Ad Spend).
- Collaborate with the graphic design team to create engaging and effective ad materials.
- Ensure ad compliance with Meta's guidelines and policies as well as applicable advertising regulations.
- Previous experience in digital advertising and managing ad campaigns on Meta platforms (Facebook Ads, Instagram Ads).
- Familiarity with and ability to execute CPAS (Collaborative Performance Advertising Solution) concepts.
- Strong analytical skills and the ability to interpret ad data.
- In-depth knowledge of advertising tools and features on Meta platforms.
- Good communication skills and ability to work collaboratively with cross-functional teams.
- Creativity in crafting compelling ad messages.
- Ability to efficiently manage advertising budgets and achieve desired outcomes.
- Certification or training related to Meta advertising will be a plus.
- Job location: Surabaya, East Java.
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