We are seeking a dynamic and experienced ASO & GTM Lead to spearhead our go-to-market strategies and optimize app store presence for maximum user acquisition. The ideal candidate will possess a strong background in user acquisition, localization strategies, and app store optimization techniques. This role requires a deep understanding of both organic and non-organic digital marketing channels to effectively launch and scale our apps in global markets.
Responsibilities
ASO (App Store Optimisation) Strategy Development:
Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
GTM Planning and Execution:
Lead go-to-market planning and execution for new app launches in various markets.
Collaborate with local teams and agencies to develop targeted marketing content and campaigns.
Utilize both organic and non-organic marketing channels to drive user acquisition and increase app downloads.
User Acquisition Optimization:
Implement landing page optimization strategies to enhance user acquisition conversion rates.
Analyze app store data and user feedback to iterate and improve user acquisition strategies continually.
Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
Performance Monitoring and Reporting:
Track and analyze key performance metrics related to ASO and user acquisition efforts.
Generate regular reports to assess the effectiveness of strategies and recommend optimizations.
Stay updated on industry trends and best practices to maintain a competitive edge in the market.
Requirements
Bachelor's degree in Marketing, Business Administration, or related field.
5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
Proven track record of improving app rankings and driving user acquisition through ASO strategies.
Experience in localization strategies and optimizing app content for global markets.
Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Experience working cross-functionally with internal teams and external agencies.
Exceptional communication and project management skills.
Creative thinking and problem-solving abilities.
Hands-on leadership.
#Hybrid
#LI-MK1
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us
Benefits
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Work Perks: crypto.com visa card provided upon joining
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
