Key Responsibilities:
Oversee and guide the implementation of brand strategies across multiple brands to ensure the achievement of sales targets and profitability
Plan, budget, and manage division resources, including the implementation of programs and policies, to optimize productivity and engagement of the team.
Develop and execute strategies to enhance brand positioning, market presence, and customer experience.
Collaborate with cross-functional teams, such as marketing, sales, operations, and finance, to align business objectives and drive cohesive brand strategies.
Monitor market trends, consumer insights, and competitive landscape to identify areas for improvement and capitalize on emerging opportunities.
Identify and evaluate potential new store locations that align with brand standards and contribute to business growth and market penetration.
Requirements:
Bachelors degree holder
More than 10 years of working experience of which the last 7-8 years should be marcom experience activating both the offline and online spaces.
Team management experience is a must.
Should have worked with global principals before. Alternatively local brand experience is fine as long as the candidate has worked in a an organization where the local brand was owned rather than franchised.
Must have familiarity with the principals of media planning & execution, especially as it relates to digital marketing including KOL planning and execution.
Must have familiarity with basic market research tools and techniques and should have evidenced usage of the same at different points within the career.
Must have experience of content creation either individually or by directing other departments/ 3rd parties in the context of social media (non ads), events, design & multimedia.
Familiar with principles of P&Ls and ability to understand and shape the impact of marcom initiatives on the P&L
Fluent in English and Bahasa with good public speaking/presentation skills
