Key Responsibilities:
Assist Brand General Manager in working closely with principals to understand their needs and requirements
Based on insights and knowledge create shopper and customer calendar to drive topline and bottom line across the pillars of assortment, pricing, promotions, visibility (including planogram), SPGs, retail marketing initiatives amongst others
Working with sales team ensure optimal execution of the above and adherence to key guidelines keeping in mind field realities.
In conjunction with marketing, ensure marketing communication calendar is in sync and helping to drive the overall shopper and customer agenda.
Work with sales team on channel expansion and new listing opportunities for categories and brands.
Work closely with demand planning, marketing and sales team to refresh assortment based on shopper, consumer, trade and competitive insights
Identify and execute to opportunities arising from emerging channel and shopper insights
Execute the category within the framework of the perfect store by using the pillars of assortment, pricing, promotions, visibility, participation in key retail programs amongst others.
Work this across key channels of GT, MT, Marketplace (Ecommerce), and owned retail.
Requirements:
Bachelors Degree in Management, Marketing, and Business Administration
Minimum 3-4 years experience in a Marketing / Brand Manager role with relevant working experience in Shopper Marketing, Trade Marketing field, preferably FMCG category
Must have experience working in external stakeholders (retail partners, activation agencies, etc)
P&L exposure and working with large data sets in important
Industries of interest: Toys, Baby and Kids, Consumer Good
