Brand Manager

Job Description:

Manage product portfolio & SKU Analyze existing portfolio productivity and seek for enhancement of its productivity

To rationalize nonproductive SKUs, especially the Shopper Catalog in order to meet 80:20 guidance provided by Regional

Looking for new products development opportunities, especially Shoppers Catalog Products that can support the Core Line

Prepare business cases to support new products introduction and/or launch as well as enhancement of existing portfolio

Develop and implement product launch plan in order to make sure the product will meet its target during its lifetime by working together with other department to seek opportunities to maximize the sales

Control and Manage budget, sales, revenue and expenditure of its product categories

Responsible for setting up Product Pricing Policy in order to keep price competitiveness of the products as well as maximize the margin