Job Description
Requirements:
1. Bachelor's degree in a relevant field (e.g., Business Administration, Marketing, or a related field).
2. Minimum of 5 years of experience in a similar role within the footwear or fashion industry.
3. Strong understanding of market trends and customer preferences in the footwear sector.
4. Excellent communication and interpersonal skills.
5. Proven track record of managing and executing marketing campaigns.
6. Ability to work independently and as part of a team.
7. Proficiency in Microsoft Office and relevant software applications.
8. Strong organizational and multitasking skills.
9. Ability to work under pressure and meet tight deadlines.
10. Knowledge of production processes and supply chain management is a plus.
Responsibilities:
1. Develop and implement marketing strategies to promote the footwear products.
2. Conduct market research to identify trends, customer preferences, and competitor activities.
3. Coordinate with the design and production teams to ensure product alignment with market demand.
4. Manage and oversee advertising and promotional campaigns across various channels.
5. Develop and maintain relationships with key stakeholders, including suppliers and distributors.
6. Prepare and present regular reports on marketing and sales performance.
7. Monitor and analyze the effectiveness of marketing initiatives and adjust strategies accordingly.
8. Organize and participate in industry events, trade shows, and exhibitions to showcase products.
9. Ensure compliance with industry regulations and quality standards.
10. Provide leadership and guidance to the marketing team, fostering a collaborative and productive work environment.
