FOOM Lab Global is Indonesian-based consumer product startup with mission to aid adult smokers move away from combustible smoking and encourage people to shift to safer way of consuming nicotine. We are determined to provide the best quality e-cigarette product with unique and hyper-localized flavors. Our main differentiators against competitors are our competitive price point; our refillable pods; and our e-liquid that is produced in-house and locally.
Job Description
- Develop overall marketing programs for assigned product category line in order to contribute to the achievement of sales target
- Build product category strategy and effective plan to achieve business, and growing brand equity in the meantime
- Conduct product category analysis to align emerging trends, consumer preferences, and competitive landscapes
- Set tactical marketing plans, product development projects with clear KPI for assigned product category
- Lead category development projects and work with internal stakeholders to ensure the smoothly product category supply
Key Requirements:
- Minimum 3 years of experience in handling product category/multi-brand marketing preferable from FMCG or Cigarette Industry
- Understands product category cycle management, life-cycle improvement and marketing innovations
- Strong analytical skills and problem-solving skills
- Proven ability to negotiate, persuade and influence related 3rd parties
- Active FOOM user
