Develop and implement brand activation strategies and Go-to-Market (GTM) plans, from concept through post-launch/sustain, across both online and offline channels.
Organize thorough event preparations, including on-ground event programs, merchandise, content displays, sales (If any), booth layout/design, and more.
Coordinate and communicate with relevant functions (Creative, Product/Growth, Other marketing stakeholders, etc.) from both internal and external parties to manage the implementation of brand activation activities based on marketing strategies.
Collaborate with event planners to design execution plans and manage relationships with relevant organizations, communities, and event organizers.
Consistently oversee event progress, taking full responsibility for the seamless execution and success of each event.
Prepare detailed reports and evaluations post-event to gather insights for future improvements
Requirements
Bachelor's degree in Marketing, Management, Communication, or a related field.
Min. 2-3 years of experience in marketing, brand activation, event management, or a similar area.
Proven track record in developing and executing brand activation campaigns (including on-ground events).
Strong project management skills with the capacity to manage multiple projects simultaneously.
Excellent communication and interpersonal abilities for stakeholder collaboration.
Ability to excel in a fast-paced, dynamic environment with a strong adaptability to change.
