Responsible for overseeing, planning, and managing the marketing programs and activities for for one of ISMAYA's Lifestyle Brands to enhance the sales.
Brand:
- Create and implement long-term brand strategies for assigned brand to strengthen brand equity and recognition.
- Develop brand guidelines and ensure consistent application across all marketing channels to promote brand awareness & customer engagement
- Monitor brand performance through market analysis and adjust strategies as needed.
- Plan & execute product partnership with brand, public figure or community to maintain brand excitement and relevance
Promo:
- Develop promotional strategies to increase product visibility and sales.
- Plan and execute promotional campaigns, seasonal offers, and loyalty programs.
- Analyze market trends and consumer behavior to tailor promotions effectively.
Product:
- Define product positioning and value proposition.
- Conduct market research to identify opportunities for new product development and enhancements.
- Collaborate with various teams such as marketing, advertising, and product development to ensure brand consistency.
Market Research:
- Conduct regular market and competitor analysis.
- Gather and analyze consumer insights to inform strategic decisions.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
- At least 2-3 years of experience as Brand Marketing Manager at least handling one brand.
- Experience in F&B retail/lifestyle is preferred.
- Proficiency in Market Research.
- Proficiency in Campaign Management.
- Fluent in English.
- Proficiency in Google & Microsoft Office Suite (Google Sheet, Google Slides, Google Docs, Excel, Word, PowerPoint).
- Strong Leadership.
- Strong strategical thinking.
- Excellent written and verbal communication skills.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Creative thinker with attention to detail and problem-solving abilities.
- Retain, develop and manage team of marketing.
