The Brand Marketing Manager is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive consumer engagement, and support business growth. This role requires a creative and strategic thinker who can lead cross-functional teams, manage marketing campaigns, and ensure brand consistency across all channels. The Brand Marketing Manager will work closely with product development, sales, and other departments to align brand initiatives with business objectives.
Brand Strategy Development:- Develop and implement brand marketing strategies that align with overall business goals.
Conduct market research and competitive analysis to identify opportunities and threats.- Define brand positioning, messaging, and value propositions.
Campaign Management:- Plan, execute, and manage integrated marketing campaigns across various channels, including digital, social media, print, and events.
Monitor and analyze campaign performance, adjusting strategies as needed to meet KPIs and ROI goals.- Collaborate with creative teams to produce compelling and consistent brand content.
Cross-Functional Collaboration:- Work closely with product development, sales, and customer service teams to ensure brand consistency and alignment across all touchpoints.
Coordinate with external agencies, vendors, and partners to execute marketing initiatives.- Manage relationships with key stakeholders to gain buy-in for brand initiatives.
Budget Management:- Develop and manage the brand marketing budget, ensuring efficient allocation of resources.
Track and report on spending, ensuring campaigns are delivered on time and within budget.Brand Equity Management:
Monitor brand health and consumer perception through regular surveys, focus groups, and other feedback mechanisms.
- Ensure consistent brand messaging and identity across all marketing materials and channels.
Lead efforts to refresh and evolve the brand as needed to stay relevant in the market.Data-Driven Insights:
Utilize data analytics to inform marketing strategies and decisions.
- Track, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of marketing efforts.
* Stay up-to-date with industry trends, consumer behavior, and emerging technologies.
Job Type: Full-time
Pay: Rp15,000,
- 00 - Rp18,000,000.00 per month
