Join Us in Shaping the Future of Education in Indonesia!
Wall Street English is a global leader in English language education, and in Indonesia, we're proud to partner exclusively with Gentem Indonesia Lifelong Learning Group (GILL).
GILL is dedicated to delivering exceptional learning experiences that inspire lifelong learning - a key driver of personal and professional success. Its mission is to enhance Indonesia's global competitiveness by blending world-class content with local expertise to create effective hybrid learning solutions. Beyond Wall Street English Indonesia and Curiookids Indonesia, GILL also offers study abroad consulting through INDIES and professional skills training via ProSkills.
We're seeking a dynamic and driven Brand Marketing Manager to join our team and lead our mission of nurturing lifelong learners across Indonesia. As a Brand Marketing Manager, you will be responsible for the planning, executing, and monitoring overall brand communications in various channels and serves multiple stakeholders. Not only so but he/she should also work closely with the Head of Digital & Marketing to come up with creative ideas for marketing activations and campaigns.
This is your chance to be part of a forward-thinking organization dedicated to shaping the future of education in Indonesia through innovative partnerships and cutting-edge in-house brands.
What You Will Be Doing
- Responsible for building WSE to be the preferred choice for adult English learning in Indonesia.
- Effectively strategize and execute long-term marketing plans and short-term activities to support business outcomes in member acquisition, retention, and engagement.
- Lead and conduct the overall implementation of offline and online marketing activation programs including overseeing, supervising, reviewing, evaluating, and improving the work at the marketing-operational level with a seamless flow.
- Plan, coordinate, and execute all the campaigns which involve but are not limited to design, creative-brief writing, media and demand planning, and go-to-market strategy with careful monitoring of effectiveness.
- Ensure smooth effective collaboration across cross-functional teams such as the sales, service, business development, and other functions.
- Collaborate with partners and vendors to drive successful campaign execution and brand activations.
- Oversee the company's branding initiatives, including employer branding, to enhance the overall brand image.
- Manage media relations and public relations (PR) efforts to strengthen long-term brand visibility.
- Act as project manager, coordinating closely with cross-functional teams to ensure seamless execution.
- Consistent and strategic omni channel communication.
Your Profile
Technical Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- 5+ years in a marketing role, either in-house or in an agency of PR, advertising, marketing communications, brand management, media planning, and other relevant roles.
- Strong communication and presentation skills in both English and Bahasa Indonesia.
- Proven ability to perform in a fast-paced, constantly changing & evolving work environment.
- Be a great team player, willing to learn, and enjoy working in a fast-paced education technology company.
- Have a can-do attitude.
- Translate strategy into execution plans and action.
- Get your hands dirty to support your team, despite the leadership role.
Nice to Have:
- Having overseas education or work experiences in an international environment.
- Knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva).
- Familiarity with video marketing and multimedia content creation.
- Experience working with influencer marketing campaigns.
- Experience in paid media advertising (PPC, social ads, etc.).
Core Competencies:
- Strong project management and organization.
- Creative thinker with strategic ideas.
- Detail-oriented, ensuring brand consistency.
- Able to handle multiple projects under deadlines.
- Adaptable with a growth mindset in fast-paced environments.
- Excellent communicator.
- High level of IQ and EQ.
- Logical and data-driven decision-maker.
- Commercially minded with strong judgment.
- Agile, able to adjust plans quickly when needed.
- Highly organized: Strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within tight deadlines.
Ready to make an impact Join us and be a driving force in transforming education across Indonesia!
