Brief Job Responsibilities :
- Plan and develop brand portfolio & innovation strategy from brand equity
- Create brand architecture through brand portfolio architecture development that aligned with development road map based on market potential analysis, product positioning & benefit, and product delivery through new product development, product innovation, product reformulation & repositioning, packaging rejuvenation, product line extension, pricing strategy, etc
- Initiate business development ( seeking license, technology acquisition, raw material ), clinical research & marketing research, collaborate with contract manufacturing, close coordination with R&D, manufacturing, market research and procurement
- Ensure sales target achievement and market share
- Manage and control budget support and profitability
Requirements :
- Minimum bachelor degree from reputable university, preferably from science or engineering major
- At least 3 years of experience in Brand Management / Brand Development / New Product Development / Product Innovation / Business Development in consumer goods / dairy /pharmaceutical / cosmetics / personal care industry, and 1 year in managerial level.
- Has proven innovation, product development experience and concept development ability.
- Has excellent taste of creativity and proven in Design Packaging development ability & experience
- Has experience of running qualitative and quantitative research programs and strong analytical skills.
- Experience in creating and applying consumer, shopper and category insights into innovation brand strategy and actionable plans.
- Actively submit new idea for development
- Actively explore on social media to get new insight and update market competition
- Good organized activity and good record keeping.
- Strong leadership skills and has experience in handling & coordinating project team.
