Brand & Products Specialist

Job Description :

• Analyze BC Mortar sales trends with data and dashboards provided.
• Analyze future sales, brand, and product trends in Mortar Industry.
• Conduct market surveys related to price, quality, service, and promotions for both own products and competitor products.
• Develop effective sell-out programs and continuously measure their success or failure rates. (Requires coordination with sales.)
• Create activations for the brand by always measuring its success or failure rates. (Need coordination with sales).
• Assist purchasing in selecting specs for merchandising and activations that will be used.
• Coordinate with sales on desired activations.
• Develop attractive and effective merchandising for marketing communications.
• Assist purchasing in selecting specifications for merchandising and activations.
• Review social media and websites to ensure positive synergy between media selection and content.
• Provide product support materials for BC products to departments in need (product knowledge, TSDS/MSDS, merchandising, etc.).
• Coordinate with logistics regarding stock, delivery, and storage of marketing collateral.
• Doing project improvement.
• Budgeting for all program that concepted.

Qualification :

• Bachelor's degree in Civil Engineering, Architecture, or Marketing.
• At least 5 years of work experience in Marketing, Building Materials, or Technical fields.
• Proven experience in Data Analysis, Market Survey, Branding, Planning and Organizing.