Job Summary
Assess the business current and future competitive position with a view to defining the in-market acquisition strategy for the B2C/B2B segment and lead specific initiatives that deliver against strategy and the AOP targets.
Job Description
Strategy
- Develop the customer segmentation strategy based on analysis of transactional and behavioral data to drive Acquisition campaigns.
- Develop and align the Acquisition & Distribution strategy to meet the KPI of revenue generation
- Recommend new strategies, innovative ideas, and automation to grow the channel
- Focus on horizontal and vertical growth (recruiting new distributor, opening new marketing tie up & developing existing)
Operation
Acquisition
- Leads and drives acquisition focused sales activities and communicates the opportunities, objectives, strategy, and resource requirements in collaboration with internal stakeholders such as Marketing, Product, and Sales.
- Perform Pre & Post acquisition campaign analysis to help drive strategy and execution of future programs and product launches
Distribution
- Managing and developing the current partner base as well as recruiting and enabling new partners
- Defines the revenue, sales, distribution parameters targets for the set of disributors/partners
- Analyze performance across the various marketing functions, and share metrics and learnings with stakeholders
Alignment
- Communicate results and business impacts of insight initiatives to stakeholders within and outside of the company.
- Constantly liaising with other departments for smooth functioning
Business Case and Approvals
Anticipate future initiatives related to acquisition & distribution, technology, budget and business within department and design/implement solutions to meet these needs.
Requirements
- Bachelor's degree, preferably master's degree in a related field or relevant industry certification
- Expertise in implementing successful go to market strategies
- Strong business development, communication, partner management skills
- Proficiency and/or understanding of a broad array of customer demand driving functions including product management, marketing, advertising and sales, CRM, loyalty, market research, and retention programmes.
- Excellent knowledge of the region and the respective cultural/socio-political nuances
- High level of business acumen and professionalism
- A keen and demonstrable attention to detail.
- Strong written, verbal communication and presentation skills
- Project Management and Good computer skills.
- Having minimum 4 years in creating, launching and managing customer centric propositions and/or products and services within Telecommunication, Consumer Goods industries
- Having 2-5 years of regional experience in Channels and Distribution management
- Experience using analytics techniques to contribute to company growth efforts, increasing revenue and other key business outcomes.
