The ideal candidate will be responsible for managing and engaging with the organization's online community in a way which builds brand awareness.They will work cross functionally with internal partners to understand business objectives in order to communicate effectively with customers.
Responsibilities
1) Community Development Strategy:
- Develop a long-term strategy for effectively growing and managing the community.
- Identify new opportunities to expand the community and enhance member engagement.
- Build and lead the community team, providing direction and support in achieving strategic goals.
2)Member Engagement and Development:
- Drive member engagement through various channels, including online forums, offline events, and social media.
- Develop reward and incentive programs to enhance member retention and loyalty.
3) Performance Analysis and Reporting:
- Track and analyse community performance metrics, such as member growth, engagement, and satisfaction.
- Compile regular reports on the health and progress of the community for executive management.
4) Content and Event Development:
- Plan, coordinate, and execute community activities, including webinars, conferences, and user meetings.
- Create and distribute relevant and valuable community content, such as blog articles, videos, and newsletters.
5) Innovation and Development:
- Identify industry trends and the latest innovations in community management, and propose necessary changes and updates to enhance the effectiveness of community programs.
- Build partnerships with non-profit organisations, government entities, and industry partners to expand the community's reach and introduce new initiatives.
Qualifications:
- Minimum of 2 years of experience in community management, marketing, or related roles, preferably in the retail or e-commerce industry.
- Strong leadership and excellent project management skills
- Strong strategic, analytical, and problem-solving skills
- Ability to advocate for the brand and represent the community's interests within the organisation.
- Genuine passion for the brand and its products, with a strong desire to connect with customers and build a loyal community of brand advocates.
- Proficiency in using community management platforms, social media platforms, and other digital tools to engage with and manage online and offline communities events.