Lead and oversee our brand's creative direction and strategies for planning and executing.
Develop and implement social media strategies that aligned with company goals to increase brand awareness and engagement.
Content Creation: Create and curate engaging and shareable content, including text, image, and video, that resonates with our target audience across various social media platforms. And oversee the production team to be able to comply with the social media strategy plan created.
Interact with our audience, respond to comments and messages, and foster a sense of community and engagement around our brand.
Plan and execute social media advertising campaigns to boost brand visibility and reach.
Monitor social media channels for trends, feedback, and conversations relevant to our brand, and provide insights for continuous improvement.
Track and analyze key performance metrics, generating reports to measure the effectiveness of social media efforts and making data-driven improvements.
Stay up-to-date with social media trends, algorithms, and best practices, and apply this knowledge to drive innovation.
Having experience at least 3 years as a Creative Lead.
Preferably from brand, agencies and media.
Experience in developing creative campaigns for brands.
Proficiency with social media management tools and analytics platforms.
In-depth knowledge of the retail industry, market trends, and consumer behavior.
Strong knowledge of social media platforms, algorithms, and trends.
Creativity and a keen eye for visual and written content.
Excellent leadership, communication, and collaboration skills.
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