As the Brand & Creative Manager, you will play a pivotal role in shaping and executing the brand strategy, ensuring consistent and compelling brand messaging across all channels. You will lead the creative team in developing innovative marketing campaigns, visual identities, and content that resonate with our target audience. This role requires a blend of strategic thinking, creative vision, and strong leadership skills.
Key Responsibilities and Job Description:
- Brand Strategy Development:
- Define and implement the brand strategy in alignment with the company's goals and vision.
- Conduct market research to understand target audience, industry trends, and competitive landscape.
- Develop and maintain the brand's unique value proposition and positioning.
- Creative Direction:
- Lead the creative team in developing innovative concepts, campaigns, and visual assets.
- Oversee the creation of marketing materials, including digital content, print collateral, packaging, and advertisements.
- Ensure all creative output is consistent with brand guidelines and high-quality standards.
- Campaign Management [Including brand campaigns]:
- Plan, execute, and analyze integrated marketing campaigns across various channels (digital, social media, print, events).
- Collaborate with cross-functional teams (marketing, sales, product development) to ensure cohesive brand messaging.
- Monitor and report on campaign performance, providing insights and recommendations for improvement.
- Brand Consistency:
- Develop and enforce brand guidelines to ensure consistency across all touchpoints.
- Conduct regular brand audits to assess and improve brand representation.
- Team Leadership:
- Manage and mentor a team of designers, copywriters, and other creative professionals.
- Foster a collaborative and innovative work environment.
- Provide clear direction, feedback, and support to team members.
- Stakeholder Collaboration:
- Work closely with senior management to align brand initiatives with business objectives.
- Communicate brand vision and strategy to internal and external stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Business, Graphic Design, or a related field.
- Minimum of 5 years of experience in brand management, creative direction, and team leadership.
- Strong understanding of market research, brand strategy development, and competitive analysis.
- Excellent creative, analytical, and organizational skills.
- Proficiency in creative tools and software (e.g., Adobe Creative Suite).
- Exceptional communication and interpersonal skills.
