As a CRM Specialist, you'll be responsible for developing and executing innovative marketing campaigns, managing various channels such as push notifications, email blasts, in-app/onsite promotions, and more.
Job Description
- Develop and execute marketing campaign
- Manage daily push notification, email blast, in app/onsite, and other adds-on and ensure successful delivery and uplifts from time to time
- Create voucher creation and promo page creation for promo & campaign
- Generate new ideas and drive continual optimization of marketing campaign
- Create and implement campaign journey for each user segmentations and behavior
- Campaign analysis for data segmentation.
- Design a CRM journey and channels optimization
- Create and manage Web and App users acquisition strategies in order to increase numbers of database/list building
- Perform regular analysis of campaign performance and metrics to report on campaign performance
Requirements
- A deep interest and knowledge of watches, including various brands, styles, and trends.
- 2 years proven experience in a CRM role, preferably within the retail industry, with a strong understanding of online and offline customer journeys.
- 2 years of experience of Email Marketing and/or Direct Marketing preferred.
- Experience working with an email service provider platform.
- Experience in handling campaign management and e-commerce marketing or promotion program.
- Experience in the watch industry or a similar luxury retail segment is a plus.
- Proficient with analytical tools such as Google Analytic, Google Sheet and similar tools for analysis process and generate insight.
- Prior experience in using CRM tools (including but not limited to MoEngage, CleverTap, Braze, Netcore, etc.).
- Excellent written communication skills with exceptional proofreading and editing skills.
- Excellent data analysis & research skills.
- Excellent time management.
- High level understanding of marketing campaigns and messaging.
- Have ability to research, identify and evaluate email marketing trends.
- Proven ability to execute A/B testing strategies and dynamic content.
- Ability to work independently in fast-paced environments and fast-learner.
- High attention to detail, strongly meticulous, target driven and data driven.
- Positive attitude and self-motivated.
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