Lead the strategic planning and execution of enterprise-wide rewards and loyalty programs
Lead the digitization CRM system design, development, and oversee the implementation of a customer management strategy
Research, develop, and implement an overall customer value proposition, with CRM and loyalty programme positioned at the centre
At both strategic and operational levels, forecast, manage and analyse program performance metrics, report on trends and patterns, and institute course correction remedies
Job Requirements:
Min. S1/Bachelor Degree. Preferably S2/Master Degree in Marketing/Business Management from reputable University
Min. 12 years in CRM/Loyalty Management role; or Min. 7 years in Managerial Level, with retail / services / hospitality industry experience will be an advantage.
Proven track record in optimizing CRM systems and successfully driving loyalty programs that significantly impact commercial metrics
Understanding of customer behaviour, market trends, and industry best practices in CRM
Proficient in using CRM software and other analytics tools
Strong Consumer Data Analytic, both qualitative & quantitative
