About Us:
EZ Sportswear is a leading provider of premium athletic apparel, committed to delivering cutting-edge performance wear that empowers athletes to excel on and off the field. As we continue to redefine the boundaries of innovation in sportswear, we are seeking a dynamic and strategic Digital Marketing Manager to lead our digital marketing initiatives and drive our brand to new heights.
Role Overview:
As the Digital Marketing Manager at EZ Sportswear, you will be responsible for developing and executing comprehensive digital marketing strategies to elevate our brand presence, drive customer acquisition, and increase revenue across all online channels. Leveraging your expertise in digital marketing, you will oversee the planning, implementation, and optimization of campaigns, ensuring alignment with our brand objectives and delivering measurable results.
Key Responsibilities:
- Develop and execute data-driven digital marketing strategies across various online platforms, including but not limited to social media, email marketing, SEM, SEO, and display advertising, to drive brand awareness, engagement, and sales.
- Lead the development of compelling and targeted content for digital channels, collaborating with the creative team to produce high-quality assets that resonate with our target audience and reinforce our brand identity.
- Manage and optimize paid advertising campaigns, including budget allocation, audience targeting, ad creative, and performance tracking, to maximize ROI and achieve business objectives.
- Conduct in-depth market research and competitive analysis to identify trends, opportunities, and consumer insights, informing the development of strategic marketing initiatives and product offerings.
- Utilize web analytics tools (e.g., Google Analytics) to track, measure, and analyze key performance metrics, generating actionable insights and recommendations to continuously improve campaign effectiveness and drive business growth.
- Stay abreast of emerging trends, technologies, and best practices in digital marketing and e-commerce, proactively identifying opportunities for innovation and optimization to maintain a competitive edge in the market.
- Collaborate cross-functionally with internal teams, including product development, sales, and customer service, to ensure alignment of digital marketing efforts with overall business objectives and deliver a seamless brand experience for customers.
Qualifications:
- Located in Surabaya, Indonesia.
- Proven track record of success in digital marketing, with a minimum of 2 years of experience in a managerial role, preferably within the retail or sportswear industry.
- Expertise in developing and executing integrated digital marketing campaigns across multiple channels, with a strong focus on performance marketing and measurable results.
- Proficiency in digital advertising platforms (e.g., Facebook Ads Manager, Google Ads, LinkedIn Ads) and marketing automation tools (e.g., HubSpot, Marketo) to drive targeted campaigns and customer engagement.
- Strong analytical skills and ability to interpret data to drive actionable insights and optimize marketing strategies for maximum impact.
- Excellent communication and leadership skills, with the ability to effectively collaborate with cross-functional teams and stakeholders at all levels of the organization.
- Passion for sports and fitness, with a deep understanding of the athletic apparel market and consumer behavior.
Join us at Elite Sportswear and be part of a team dedicated to pushing the boundaries of innovation in sportswear. If you're a master of digital marketing looking for an exciting opportunity to make a significant impact, we want to hear from you!
To apply, please submit your resume and a cover letter detailing your relevant experience and why you're the ideal candidate to lead our digital marketing efforts at EZ Sportswear. We look forward to welcoming you to our team!
