We are seeking a dynamic Digital Sales and Marketing Specialist to join our team, focusing on driving the digital strategy for our medical and healthcare products and services. The ideal candidate will have a strong understanding of digital marketing tools and trends and be capable of applying this knowledge to enhance online visibility, generate leads, and convert prospects into customers within the healthcare sector.
Key Responsibilities:
Develop and Implement Digital Marketing Campaigns:
- Design, execute, and manage marketing campaigns across various digital platforms (e.g., Google Ads, LinkedIn, Facebook, Instagram).
- Optimize campaigns for maximum ROI and lead generation.
- Create compelling content tailored for healthcare professionals and patients (Instagram, Facebook, etc)
- Implement SEO strategies to increase organic traffic and improve website ranking.
Lead Generation & Conversion:
- Develop and manage a funnel for digital lead generation, nurturing, and conversion.
- Track, analyze, and report on performance metrics (e.g., conversion rates, website traffic).
Market Research:
- Conduct research on industry trends, competitors, and target audience behavior to refine marketing strategies.
- Stay updated on new digital marketing tools and healthcare regulations that impact marketing strategies.
Collaboration with Sales Team:
- Work closely with the sales team to align marketing initiatives with sales goals.
- Support the sales team with marketing materials, digital tools, and insights on prospects.
Event and Webinar Marketing:
- Promote virtual and in-person events such as webinars, conferences, and product demonstrations via digital channels.
Qualifications:
- Have experience in digital marketing.
- Experience with digital advertising platforms (Google Ads, LinkedIn Ads, Facebook Ads, Instagram Ads, etc.).
- Strong understanding of SEO, SEM, and PPC strategies.
- Excellent written and verbal communication skills, with the ability to create content that resonates with healthcare professionals and patients.
- Analytical mindset
- Strong ability to collaborate with cross-functional teams (Sales, Product Development, etc.).
Preferred Skills:
- Familiarity with marketing automation tools
- Experience with social media management and content creation in healthcare.
- Knowledge of the healthcare market, including medical devices, pharmaceuticals, or healthcare services.
Benefits:
- Competitive salary and performance-based bonuses.
- Possibility for Remote.
- Opportunities for professional development and training.
- A dynamic and supportive team environment.
