Develop and execute a comprehensive e-commerce strategy that aligns with the overall retail business goals.
Identify and capitalize on emerging trends and opportunities in the online retail space.
Lead and inspire a team of online sales professionals, fostering a collaborative and high-performance culture.
Set clear objectives, track performance metrics, and provide regular feedback to the team.
Work closely with the merchandising team to ensure effective presentation and promotion of products on the online platform.
Implement strategies to highlight key products and promotions.
Implement initiatives to enhance the online customer experience, including user interface improvements, personalized recommendations, and responsive customer support.
Collaborate with the marketing team to align online sales initiatives with retail marketing campaigns.
Utilize digital advertising, social media, and other online marketing channels to drive traffic and sales.
Coordinate with the inventory and logistics teams to ensure accurate product availability and timely fulfillment of online orders.
Implement inventory optimization strategies to minimize stockouts and overstocks.
Analyze sales data to identify trends, customer behaviors, and opportunities for improvement.
Implement data-driven strategies to optimize conversion rates and increase average order value.
Regularly assess and optimize the functionality and user experience of the online retail platform.
Implement A/B testing and improvements to enhance overall online sales performance.
Requirements
Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications is a plus.
Proven experience in online sales and e-commerce within the retail sector.
Previous experience in a leadership or managerial role.
Strong understanding of digital marketing strategies, including SEO, SEM, and social media
Excellent communication and interpersonal skills.
Ability to adapt in a fast-paced, evolving environment.
