(Global Beauty Retail) Senior Brand Marketing Strategist

About the Company

Our client is an innovative leader in the skincare industry, renowned for combining the wisdom of natural ingredients with the precision of scientific research to deliver high-quality skincare products. Established in 2023, the company is built on the foundation of revolutionizing the skincare industry through a marriage of nature and science, with an unwavering commitment to creating products that are both effective and environmentally friendly.

Our product range is rooted in scientific discovery and informed by nature, aimed at addressing various skin concerns, from anti-aging to hydration and overall skin health. The company's dedicated team of skilled researchers, dermatologists, and product development specialists work tirelessly to ensure that every product we create is of the highest quality, safe for all skin types, and delivers on its promise.

Our client is not just about creating groundbreaking skincare products; it's about embracing the beauty of science and nature, and delivering that directly to the consumer. Our philosophy centers around transparency, integrity, and sustainability, which manifests in our commitment to ethical sourcing, sustainable packaging, and our pledge to avoid testing on animals. As we continue to grow and evolve, we remain dedicated to our core values and to our mission of transforming skincare routines around the world into a harmonious synergy of science and nature.

We are seeking a dynamic Senior Marketing Strategist to join our team and lead our marketing efforts. This role is perfect for someone who is passionate about the beauty industry and has a flair for creative and analytical marketing.

Responsibilities:

• Develop, execute, and oversee marketing campaigns across multiple channels, focusing on increasing awareness, consideration, and conversion.
• Utilize data analytics to identify the best content promotion trends and provide strategic recommendations to enhance customer reach and drive sales.
• Craft and manage compelling content for social media platforms, especially Instagram and TikTok.
• Project and analyze marketing campaign growth and ROI, in collaboration with the product and business development teams.
• Engage with Key Opinion Leaders (KOLs) by determining effective content promotion trends, creating content angles, briefing, and reviewing performance.

Requirements:

• At least 3 years of experience in Brand Marketing, KOL Management, Influencer Marketing, or related fields.
• Fluency in English is essential.
• Proficiency with TikTok, Instagram, and Affiliate marketing.
• Previous experience in promoting beauty brands on social media is a plus.
• Strong passion for the beauty industry, with a preference for candidates with experience in beauty or consumer goods.
• Up-to-date knowledge of the latest marketing trends and best practices.
• Exceptional analytical and creative skills.
• Data-driven mindset with a keen understanding of metrics.
• Excellent communication abilities.
• Must be able to work full-time in Mega Kuningan, South Jakarta.
• Immediate availability and readiness to comply with full-time office hours (9:30 AM 7:00 PM).