Overview of job
GroupM is the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a KOL Planning Lead (Partner). The role will be responsible to drive the development of content/influencer marketing strategy and plans as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.
Reporting of the role
This role reports to GOAT Overall Market, part of GroupM Nexus
3 best things about the job:
Get to work with the most dynamic and largest influencer marketing team in Indonesia
Cultivate creativity with your content ideas fueled by data
Be the first in market to access the largest tech stack on content planning, working with Indonesias biggest brands
Responsibilities of the role:
Strategic Planning
Lead strategic planning for new business pitches or entire client business unit
Set the correct planning framework and methodology
Develop overall content landscape and trends mining
Unify Share of voice planning across teams
Set new planning methodologies by identifying new trends per channel platform and define the right KOL mix to achieve content plan objectives
Supervise Content Planning Manager and Executives to define the right KOL Content plan messaging aligned with brand objectives
Supervise Content Planning Group Head and Managers in monitoring campaign phasing versus budget and ambition
Develop the right template for KOL briefing and content plan, supervise KOL brief and content idea/ messaging
Supervise KOL content plan quality, ensuring standardization and templates applied
Account Planning
Set the ways of working on account planning and regular client stakeholder
Liaise with senior client stakeholders to set annual ambition and plans
Ensure client satisfaction on brands performance
Lead regular client interaction and monthly performance review
Commercial Planning
Determine the cost and value for each of the projects
Ensure zero overspend per campaign plan
Support Managing Director and GOAT Trading lead in managing costs with Buying team based on budgets
Support Managing Director and GOAT Trading Lead in ensuring budget spend tracker is 100% updated and no overspends
Best Practice and Innovations
Identify new tools, practices to drive competitive advantage for GroupM planning
Lead in developing new case studies or portfolio that can establish the value of the service
Set new innovations on planning and practice for influencer marketing
What you will need:
Bachelors degree is a requirement
11 to 13 years relevant experience in advertising agency, PR agency, social media agency or influencer marketing agency
Strong analytical skills and possess a strong ability to turn data into actionable insights
Have a good understanding of Influencer marketing ecosystem
Have a good understanding of how to develop insights for consumer, trends, industry and competition
Have a good understanding of the digital marketing industry and social media technology.
Able to lead a team or a business unit and work with minimum supervision.
Able to read, write and speak in English effectively
Able to work in a highly multicultural environment
Ability to communicate effectively at all levels
About GroupM Indonesia
With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. Its increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.
Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.
We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.
