The GroupM Nexus team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies clients, including the activation and execution of dynamic media campaigns.
The GroupM Nexus Buying Team delivers best in class media buying and implementation. The following are the responsibilities of every Buying team and the varying degree of complexity is subject to individual job level:
Ensure teams understanding of clients brand, GroupM Agencys deliverables and campaign KPIs.
Ensure team understanding of media behaviors and how the target audience interacts with programmatic touchpoints
Proactively identify opportunities to improve and enhance clients campaigns and advise GroupM Agencies accordingly
Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise
Work collaboratively across stakeholders to ensure value to clients
Conduct quality control and assurance of own and team workflow before handling it over to another party
Ensure understanding and compliance of all GroupM policies and procedures
Organize and drive knowledge share and understanding of new trends, channels and technologies across programmatic activation
Individual Responsibilities:
Solid understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.
Able to strategize, optimize and deliver on clients programmatic KPIs such as CPL, CPA, CPM & App install
Ensure quality campaign delivery is performed as per agreed timeline and SLA · Support Campaign Delivery team on the campaign brief solution and development of tactical response via media schedule
Undertake the campaign set up process for all Programmatic campaigns within the clients portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practices
Monitor the success of Programmatic campaigns through media analytics, KPIs, and dashboards
Be accountable for the ongoing management of campaign budgets and daily spend levels, bid strategies and constant monitoring of tracking to performance goals
Identify performance trends across client accounts and implement appropriate account optimization based on the insights generated
Analyze ongoing results to identify campaign trends, key insights and provide thoughtful recommendations to ensure we meet and exceed client goals
Demonstrate innovative ideas which support business growth
Demonstrate an understanding of strong fundamentals of Brand Safety, Viewability and Ad Fraud
Share and nurture expertise on various types of Programmatic deals
Build a great working relationship with the PBU team and GroupM Agencies, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes
Any other project or tasks as assigned from time to time
Desired Skills, Knowledge and Abilities:
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Preferably experience in client servicing and managing a team across programmatic/solutions-based capacity
Good ability to manage people intended as drive people towards joint goals, mentor, coach and motivate them as well as hold them accountable for their results
Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints
Relationship skills and aware and respectful of diversities
Strong analytical, creative thinking, problem solving and time management skills
Detail oriented, responsive to deadlines and able to multitask
Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
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About Indonesia
With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. With an increase in consumer disposable income, Indonesia is now firmly on the radar for multi-national companies seeking to invest in emerging markets.
Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.
We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready to create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging. We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
