Responsibilities
Serial is a dynamic lifestyle company and exclusive distributor of Corkcicle, Owala, Lexon, & Stasher in Indonesia. As we work to solidify Serial's brand presence in a growing premium market, we are looking for a seasoned Head of Marketing to drive brand visibility, establish innovative marketing practices, and lead our team with a clear, strategic vision.
- Strategic Marketing Leadership: Develop and execute a robust marketing strategy focusing on brand positioning, customer engagement, and market differentiation.
- Brand Development: Enhance brand equity and presence within the premium drinkware market. Identify unique selling points and ensure consistent, compelling messaging across all channels.
- Communications & Social Media Strategy: Lead and oversee all communications initiatives, with a strong emphasis on social media (especially Instagram and Tiktok). Ensure a cohesive brand voice and visual identity, driving engagement and connection with the target audience. Establish social media standards that align with broader brand goals and are adaptable for Serial's future brands.
- Digital Marketing Oversight: Manage digital marketing efforts, including paid social, email marketing, and online advertising. Work closely with the social media and digital marketing teams to ensure campaigns align with strategic objectives, optimize online engagement, and support brand visibility.
- Campaign Management & Execution: Oversee all campaigns, from ideation through execution, ensuring alignment with brand strategy. Collaborate closely with the team to produce high-impact campaigns across both digital and offline channels.
- Workflow & Process Optimization: Lead the optimization of the marketing department's workflow by introducing innovative, efficient processes to boost team productivity, clarity, and communication.
- Team Leadership & Development: Provide strong leadership for the marketing team, encouraging growth, accountability, and collaboration. Act as a firm, guiding voice on best practices, ensuring that the team remains aligned with strategic goals.
- Partnerships & Relationships: Support the Partnerships & Communications Lead in managing external relationships with key partners, influencers, and media to maximize Brand visibility and credibility.
- Data-Driven Decision Making: Utilize market insights and campaign analytics to guide decision-making, optimize strategies, and inform future marketing initiatives.
- Laying the Foundation for Future Growth: While the main focus now is on Corkcicle, contribute to early-stage brand development strategies that support Serial's aspiration to expand its portfolio with future brands, providing a long-term vision for cohesive brand building and market positioning.
Requirements
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master's in Marketing is a plus.
- Experience: Minimum of 8-10 years of experience in marketing, with at least 4 years in a leadership role. Experience in lifestyle, retail, or consumer goods sectors is preferred.
- Brand Positioning Expertise: Proven track record in brand development and positioning within a competitive market, ideally with premium or lifestyle products.
- Experience in Communications & Social Media: Demonstrated success in developing social media and communications strategies, ideally on Instagram or similar platforms, with a strong understanding of digital engagement tactics.
- Digital Marketing Skills: Knowledge of digital marketing tools, including paid social, email marketing, and online advertising, with an analytical approach to measuring and optimizing campaign performance.
- Campaign Planning & Execution: Demonstrated success in managing multi-channel campaigns, with experience in both digital and offline marketing strategies.
- Process-Oriented Leader: Strong organizational skills with the ability to optimize workflows and introduce efficient processes that enhance team performance.
- Firm Leadership Style: Strong leadership qualities with a decisive, guiding voice. Able to inspire, mentor, and align the team to maintain high standards and achieve marketing goals.
- Analytical Skills: Ability to leverage data and insights to guide marketing strategy, evaluate performance, and make data-driven adjustments.
- Excellent Communication Skills: Strong written and verbal communication skills, with the ability to build and maintain relationships with internal and external stakeholders.
- Adaptability & Vision for Growth: A flexible approach to an evolving role with a forward-thinking mindset, capable of setting foundational strategies for future brand expansion.
