Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
About the role
Responsibilities & Tasks
Responsible for Consumer, HCP, and Market Insights. Works closely with OTC Brand Teams in RB Health to ensure outperformance across DACH and Nordics countries.
Key Tasks
Ensures the Consumer/HCP is at the heart of all in-market execution decisions made by the business through:
Deep understanding of OTC Consumer/HCP needs, insights and behaviors and their translation into clear category strategies, innovation, and marketing communication
Improving Consumer connection capabilities and programs that fuel insights for brand and category growth opportunities and expansions
Best in class execution of DACH and Nordics Learning Plan for Lead brands and local initiatives
Strong interfacing with Global Insights and Data & Analytics teams to leverage and contribute to the insights development and sharing of best practices.
Championing agile Insights and Analytics for 21st century marketing approaches across DACH and Nordics
Thorough monitoring of marketing effectiveness and management of specific OTC KPIs (Consumer/HCP) in collaboration with Brand and Trade Marketing
Candidate Profile
Education
Masters degree in Marketing, Market Research, Management or Businesses Administration, Economics or related Social Sci-ence field
Work experience
Minimum 5 years of work experience and at least 2 years client-side in an Insights/Analytics role. Consumer Healthcare experi-ence strongly preferred.
Technical Skills
Significant experience with both qualitative and quantitative state of the art research methodologies from both, design and implementation point of view.
Ability to effectively manage large-scale brand research and budgets including: all shopper research, all local market activa-tion research, deep understanding of sales/consumer panel da-ta, planning of brand innovation / equity projects, consumer closeness, concept/product
Track record of setting clear research objectives, action stand-ards and research design which address business objectives
Personal Skills
Deeply involved, passionate, and hands on Insights profes-sional
Strong commercial understanding and financial acumen
Desire to test, learn, and implement new approaches and pro-cesses for 21st century marketing at fast pace
Able to manage complex project management and delivery co-ordination.
Excellent independent thinking and intellectual agility
Problem solver with a high result orientation
Excellent communicator capable of building strong working re-lationships internally and externally
Highly organized self-starter, self-motivated with drive
High level of proactivity, assertiveness, persuasiveness and creativity
Good team player
Language Skills
Excellent English (able to present and negotiate in English)
Working knowledge of German (preferred)
Date ASAP
Your responsibilities
The experience we're looking for
The skills for success
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always tick all the boxes. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
