LOCATION: Jakarta or Kuala Lumpur
REPORTS TO: Manager, Global Sensory and Consumer Perceptions
WORKPLACE TYPE: Hybrid
Ingredions Global Insights Center of Excellence (CoE) is seeking a highly motivated Consumer and Market Insights professional to join our team. The Global Insights CoE cultivates Voice of Consumer and Voice of Customer insights based on primary proprietary research. And we develop an understanding of markets by utilizing primary and secondary sources of information and data.
The focus for this role will be on APAC ensuring deeper learning and understanding of the local markets as well as to offer the best support for the regional business. You will have the opportunity to work with members of our Marketing/BD/Sales teams and other key partners across our marketing segments and business units within region; supporting key initiatives with knowledge of the marketplace and consumers.
The individual will also have opportunities to collaborate with global team on innovation projects. And the Insights Analyst will contribute to a wide range of projects and initiatives, while working with various internal groups and external research partners.
Core responsibilities:
Consumer Research & Analysis
Oversee the design, management, and presentation of results of custom primary studies.
Identify, clarify, and communicate research objectives, and establish research scope
Design, implement, and present custom primary studies Manage relationships with external research companies, including the selection of agencies, communication of requirements/specific requests evaluating agencies post study
Challenge agencies to ensure best approach, execution, and analysis of consumer research
Integrate data and learnings from multiple sources to generate strategic insights Research, analyze and communicate consumer behavior & category data
Drive business decisions through consumer and market insights
Support Global ICoE insights and roll-out consumer research in APAC region
Conduct statistical analysis on multivariate analyses, such as product landscape assessment, drivers of liking, factorial analysis etc.
Present consumer results confidently to internal and external stakeholders
Data Analysis and Insights Cultivation
Research, analyze, and communicate market environment data
Partner with category and category and platform marketing leads to create research-based narratives & insights share-outs with customers
Uncovers new growth opportunities for the business and keep Category Leads and business partners informed
Qualified candidates will have:
Bachelors degree or equivalent, advanced degree in Psychology, Statistics, Consumer Research is preferred
A minimum of 10 years of professional experience in fieldwork, data analysis, consumer survey, and social listening in the F&B or FMCG industry
Strong experience in data analytics, reporting and statistic tools (e.g. use of SPSS, SAS, XLSTAT, etc)
General understanding of statistical references (weighting, sig differences, correlations, regressions)
Experience and comfort with online DIY Survey programming tools (no coding necessary)
Excellent oral and written English communication skills
Solid interpersonal and presentation skills
Strong project planning skills
Strong time management skills with the ability to manage multiple projects simultaneously
Relocation Available:
No
