Registration only through the link https://bit.ly/3BDmIJDnot through this job posting.
As a Lead Digital Analyst you will responsible for:
Lead the development and execution of MEL plans
Development and Digital Integration
- Spearhead the development of the MEL plan and team for public health intervention projects, with a focus on enhancing program coverage through digital solutions.
- Lead the design and implementation of tools and internal systems for routine monitoring, ensuring alignment with IT and Program teams.
- Conduct and oversee activities supporting monitoring, evaluation, and learning (MEL), including focus group discussions (FGDs), surveys, and data collection. Manage data analysis for baseline, mid-project, and final assessments.
Evaluation, Reporting, and Data Management:
- Lead comprehensive evaluation processes, preparing reports such as quarterly, interim, and final reports according to project-specific requirements.
- Process and analyze data to produce insights, including data visualization, to support program strategy and decision-making.
Digital Performance Analysis and Campaign Optimization:
- Utilize advanced analytics tools (e.g., Google Analytics, social listening tools, etc.) to extract, transform, and analyze digital data, providing insights on key performance metrics such as website traffic, user engagement, and conversion rates.
- Lead the assessment of digital marketing campaigns across multiple channels, collaborating with the communications team to evaluate impact on campaign visibility and user conversion.
- Recommend adjustments to optimize performance based on data analysis.
User Experience (UX) and Competitor Insights:
- Analyze user journeys and behaviors on digital platforms to improve user experience, working closely with UX/UI teams to identify design improvements that increase engagement and satisfaction.
- Conduct competitor analysis to monitor digital strategies and identify market trends, presenting findings to stakeholders with strategic recommendations.
Conversion Rate Optimization (CRO):
- Lead the optimization of digital channels to improve conversion rates, implementing A/B testing or other CRO methodologies.
- Collaborate with cross-functional teams to integrate CRO strategies.
Risk Assessment and Adaptability:
- Provide insights to the Program team on risk assessment in dynamic environments, ensuring programs adapt effectively to evolving digital trends and technologies.
Learning & Improvement
- Facilitate the learning agenda to capture lessons learned and best practices.
- Support adaptive management by identifying areas for improvement and recommending changes.
- Conduct periodic reviews and evaluations of project performance.
Capacity Building
- Train and mentor MEL staff and on M&E processes and tools.
- Develop and deliver coaching & mentoring sessions and workshops on data management and evaluation
Stakeholders Engagement
- Collaborate with internal and external stakeholders to align M&E activities with project goals.
- Prepare and present M&E findings to stakeholders, including donors, partners, and community members.
Requirements:
- A Master's degree in epidemiology, public health, statistics, digital marketing, data science, digital health, or other related fields;
- Advanced knowledge and five-year experience in conducting monitoring, evaluation, and learning (MEL), quantitative research and/or proven experience as digital analyst or similar role;
- Ability to track and report on key metrics such as user engagement, behavior change, or health outcomes derived from digital platform use. Knowledge of platform analytics, social media algorithms, social listening tools, ability to measure social media ROI;
- Having familiarity in implementation research and impact evaluation;
- Having experience or familiarity with health research and issues in Indonesia is preferred;
- Knowledge in qualitative research is desirable;
- Great competence of academic writing in English and Bahasa Indonesia;
- A good knowledge of MEL management;
- An advanced skill in statistical software and familiarity with qualitative research software.
