Lead Generation

Early Applicant

Exp: 1-2 Years

Job Description

Responsibilities

Generate outbound leads by researching target companies, identifying key decision-makers, and creating effective outreach strategies
Conduct cold outreach through email, LinkedIn, and other platforms to introduce the company's services and initiate conversations
Qualify leads by gathering information, understanding their needs, and determining if they align with our ideal customer profile
Develop and maintain a structured lead database using CRM tools, ensuring data accuracy and completeness.
Set up meetings or calls between potential clients and the sales team
Nurture leads through consistent follow-ups, providing relevant information and building rapport
Collaborate closely with the sales and marketing teams to refine targeting criteria and outreach strategies
Track and analyze key metrics to measure lead quality and improve outreach effectiveness
Stay up-to-date on industry trends and competitor activities to identify new outbound lead opportunities

Requirements

Bachelor's degree in Business, Marketing, Communications, or a related field (preferred, but not mandatory)
1-2 years of experience in lead generation, sales, or related fields with a focus on outbound lead generation
Strong research and analytical skills for identifying and prioritizing high-potential leads
Experience with cold emailing, LinkedIn outreach, or other outbound sales techniques
Excellent written and verbal communication skills to engage prospects effectively
Proven ability to meet or exceed targets and a strong drive to achieve personal and team goals
Proficiency with CRM software and Microsoft Office (experience with tools like HubSpot, LinkedIn Sales Navigator is a plus)
Self-motivated, proactive, and goal-oriented
Ability to work independently and as part of a team