Be a part of a revolutionary change
At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
We are looking for a Brand Activation Executive who will be based in Jakarta.
Your day to day
Overseeing the post-buy stages in the consumer journey, ensuring that all touchpoints are optimized for satisfaction, loyalty and advocacy that leads to consumer retention. This role requires a blend of strategic thinking, data analysis, and team leadership to create and implement effective CX retention strategies.
Support Senior SFP Retention Manager To Develop Long And Short-term Consumer Retention Strategic Plan For Non Combustible Alternative (NCA) Portfolio - Which Includes
- Consumer Journey Mapping: Identify and optimize key touchpoints in the post-purchase stages to ensure a seamless and positive experience. Define the type of communication and programs, timing, and channels.
- Consumer Segmentation: Responsible to manage group of consumers based on behavior, preferences, and demographics to tailor CX strategies to each segments in multi-category environment.
- Churn Management: Develop and implementing churn prevention strategies.
- Data Analysis: Track, monitor, and analyze customer data to identify trends, pain points, and opportunities for improving retention metrics.
- Referral Programs: Oversee referral programs and strategies.
- Leadership: Lead and orchestrate cross-functional teams to ensure collaboration across all departments to achieve business objectives.
- Agility & Disruptive innovation: Continuously assess and refine retention strategies to keep pace with changing consumer expectations and market trends, enhancing the overall consumer experience.
Who We're Looking For
- Bachelor's degree in any major, preferably in Business / Economy or Digital Marketing
- Excellent in English, both written and verbal
- At least 6+ years working experience in marketing within consumer goods, retail, electronic, hotel or airline industries - preferably in multinational environment (min. 3 years)
- Advance in Microsoft Office (Excel, Powerpoint, Word) and basic statistics
- Good understanding on business process principle from planning, execution and evaluation
- Passion for understanding consumer needs and pain points
- High curiosity on data
- Quick learner with a strong desire to learn new things
- Strong analytical thinking and able to identify trends, patterns, outliers and have various perspectives
- Have a good interpersonal communication skill
Experience with consumer retention programs would be a huge plus
What we offer
Our Success Depends On Our Talented Employees Who Come To Work Here Every Single Day With a Sense Of Purpose And An Appetite For Progress. Join PMI And You Too Can
- Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: to deliver a smoke-free future
To join our growing team
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