ISMAYA Resto brands is currently in search of a enthusiastic and communicative talent as Marketing Communication Executive to join our team. Our Marketing Communication Executive will support the Brand Marketing team in enhancing brand awareness, engagement, and relevance through effective communication strategies across online and offline channels for Resto Brand.
Job Description:
Communication Strategy:
- Develop and implement communication plans and budget to support brand campaigns and initiatives.
- Create compelling content for various platforms, including social media.
- Ensure consistent messaging and tone of voice across all communication channels.
Campaign Management:
- Plan, execute, and monitor marketing campaigns from inception to completion.
- Coordinate with internal teams and external partners to ensure timely and effective campaign delivery.
- KOL: Collaborate with the KOL team to leverage influencer partnerships.
- Public Relation: Oversee the preparation and execution of Press release, Press Conference and other media activities.
- Event: Coordinate logistics, manage budgets, and ensure successful event delivery.
- Performance Ads: Make Brief and share creative assets for the Performance Ads Team.
- Activation Partnership: Establish and manage partnerships with relevant brands and communities.
- Measure and report on campaign performance, using insights to optimize future efforts.
Digital Channel Management:
- Oversee the brand's digital presence and engagement across all platforms.
- Develop content calendars and manage content creation with or without agency support.
- Monitor digital trends and analytics to inform strategy and improve performance.
Job Requirements:
- Bachelor's degree in Marketing, PR, MarComm, or a related field
- Min. 2-3 years experience in related filed : F&B, Retail, Media, Agency
- Bachelor's degree in Marketing, PR, Advertising or a related field.
- Strong organizational and time management skills.
- Have good networks with influencers and media
- Experienced in creating social media content plan, as well as working with paid media team to boost content reach and engagement
- Experienced in creating offline event, brand partnership, and community outreach
- Creative thinker with a passion for marketing and brand building.
- Detail-oriented with a strong focus on quality and accuracy.
- Flexible and adaptable to changing priorities.
