Marketing Copywriter

Overview of Role

As a Copywriter in our Marketing Department, you will play a crucial role in crafting compelling copy for various lead generation campaigns. From advertisement copy to SEO articles, email marketing, and catchy taglines, you will be responsible for creating content that engages our target audience and drives conversion.

Responsibilities

- Write and edit copy for various marketing materials, including advertisements, website content, blog posts, social media posts, email campaigns, and more.

- Collaborate with the Marketing team to develop content strategies that align with business objectives and target audience preferences.

- Conduct research to understand industry trends, customer needs, and competitor strategies to inform content creation.

- Develop SEO-friendly content to improve search engine rankings and drive organic traffic.

- Create catchy and memorable taglines and slogans that resonate with our target audience and effectively communicate our brand message.

- Proofread and edit copy to ensure accuracy, clarity, consistency, and adherence to brand voice and style guidelines.

- Stay updated on best practices in copywriting, digital marketing, and advertising to continuously improve content quality and effectiveness.

Requirements

- Excellent command of English, both written and oral, with the ability to write in the Singaporean context.

- Proven experience in copywriting for lead generation campaigns across various channels, including advertisements, SEO articles, email marketing, and taglines.

- Strong understanding of digital marketing principles, including SEO, content marketing, and social media marketing.

- Creative thinking and the ability to generate original ideas that resonate with the target audience.

- Attention to detail and the ability to proofread and edit copy for accuracy and consistency.

- Proficiency in Microsoft Office Suite and familiarity with content management systems (CMS) and email marketing platforms.

- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.