Company Description
Emteka is Indonesia's first web-based mathematical learning platform that utilizes a prerequisite-based approach. We are devoted to addressing and resolving the knowledge gap in mathematics among students, offering personalized learning journeys to help them reach their full potential in mathematics.
Role Description
As a Marketing Co-Founder, you will be a pivotal force in shaping our company's brand identity and driving growth. You will be responsible for developing and executing our overall marketing strategy, overseeing all marketing initiatives, and ensuring that our brand resonates with our target audience.
Responsibilities:
- Strategic Leadership: Develop and implement comprehensive marketing strategies aligned with the company's overall business objectives.
- Brand Development: Build and maintain a strong brand identity that differentiates us from competitors and resonates with our target market.
- Market Research: Conduct in-depth market research to identify trends, customer needs, and competitive landscapes.
- Team Leadership: Build, manage, and mentor a high-performing marketing team.
- Campaign Execution: Oversee the planning, execution, and optimization of marketing campaigns across various channels.
- Performance Measurement: Establish key performance indicators (KPIs) and track campaign performance to measure ROI and identify areas for improvement.
- Cross-Functional Collaboration: Collaborate closely with other departments, such as sales, product, and operations, to ensure alignment and achieve business goals.
Qualifications:
- Strategic Thinking: Ability to think strategically and develop innovative marketing strategies.
- Leadership: Strong leadership skills with the ability to motivate and inspire a team.
- Data-Driven: Ability to analyze data and use insights to drive decision-making.
- Creativity: A creative mindset with the ability to develop compelling brand stories and messaging.
- Communication: Excellent written and verbal communication skills.
- Technical Proficiency: Proficiency in marketing tools, CRM systems, and analytics platforms.
