Develop and evaluate the implementation of Marketing Strategy, Branding, and Promotional Activities from online & offline marketing plan strategy.
Pushing the Customer Journey from the marketing funnel through Brand Awareness, Interest, Consideration, Conversion, and Customer Retention into the mix of the Marketing Strategy through the brands online & offline channels.
Creating marketing plans in terms of promotional strategy (ATL & BTL), driving the customer onto the Marketing Funnel of the brand, online & offline Brand Activations, etc. Identifying and discovering insights, potential collaborations, or brand activations.
Analyse surveys regarding new Market Trends, Competitor Analysis, Brand Perception, Brand Knowledge and, Consumer Behaviours.
Propose, manage, and evaluate the effectiveness of the budget in terms of ROI from the Marketing Budget being utilized in terms of Online/Offline Brand Activations.
Conduct brand health tracking and ensure brand positioning and performance through Market Research, Competitor Analysis, Social Media Report Performance, as well as Customer and Brand Surveys.
Monitoring the marketing calendar and working with related internal stakeholders such as Business Operations, Social Media, CRM, Designers, and Graphic Design in order to achieve the overall targets of the Marketing Plan.
Has a strong appetite for learning
Fresh graduate or undergraduate university student from a relatable major such as: Communication, Marketing, Management, etc.
Familiar with the concept of Brand Management and Marketing Planning
Data-driven and research-oriented
Good communicational skills
Copywriting skills
Positive attitude, critical thinking, and problem-solving skills
English language proficiency is a plus
Having an interest in the fashion industry
Able to use and operate Google Drive, Sheets, and Slides
Able to use and operate Ms. Office including Microsoft Word, Excel, PowerPoint, and Outlook
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