Develop and execute comprehensive marketing strategies to enhance brand awareness, drive customer engagement, and increase sales in the fashion retail.
Manage and coordinate all marketing activities, including digital marketing, social media, content creation, email campaigns, PR, and advertising.
Conduct market research to understand consumer behavior, market trends, and competitive landscape, using insights to inform marketing strategies.
Collaborate with product development and sales teams to create and launch new products, ensuring effective go-to-market strategies.
Plan and execute promotional events, trade shows, and in-store activities to engage customers and boost brand visibility.
Monitor and analyze the performance of marketing campaigns, providing regular reports and recommendations for optimization.
Oversee the development and management of the marketing budget, ensuring effective allocation of resources to maximize ROI.
Ensure all marketing materials and communications are consistent with brand guidelines and convey the desired brand message.
Stay updated with industry trends, new marketing techniques, and emerging technologies to keep the company at the forefront of innovation.
Requirements:
Minimum bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 5-7 years of experience in marketing from Fashion Retail industry (preferably)
Proven track record of developing and executing successful marketing campaigns that drive business growth.
Excellent communication, presentation, and interpersonal skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinker with a passion for innovation and staying ahead of industry trends.
Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and marketing automation platforms.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Ability to work independently and collaboratively in a fast-paced environment.
Able to work under pressure
Experience in managing marketing budgets and delivering strong ROI.
