At Gamelab Indonesia, we are pioneers in the EdTech industry, driving innovation in vocational training solutions for schools and universities. We are looking for an experienced B2B Marketing Lead to strategize and execute our B2B marketing initiatives. In this role, you will play a crucial part in expanding our partnerships with educational institutions and corporate partners, while also driving brand awareness and lead generation.
Responsibilities
- Develop and execute comprehensive B2B marketing strategies aimed at expanding partnerships with vocational schools (SMK), universities, and corporations.
- Collaborate closely with Sales, Product, and Content teams to align marketing strategies with business goals.
- Manage the end-to-end marketing campaigns including content creation, email marketing, webinars, paid ads, events, and SEO.
- Lead the efforts in generating new leads and nurturing existing clients, ensuring strong engagement through the marketing funnel.
- Oversee the execution of marketing initiatives across multiple channels, such as social media, blogs, and paid ads.
- Analyze and report on the effectiveness of campaigns, using data-driven insights to optimize performance and achieve KPIs.
- Build and maintain relationships with key stakeholders, including school administrators, corporate HR, and educational professionals.
- Coordinate participation in relevant industry events, webinars, and expos, positioning Gamelab as leaders in the EdTech sector.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 3+ years of experience in B2B marketing, preferably in EdTech, education, or technology sectors.
- Proven track record of developing and executing successful B2B marketing strategies.
- Strong experience in digital marketing tools and platforms including Google Ads, LinkedIn, email marketing, and SEO.
- Excellent communication and interpersonal skills with the ability to build and maintain relationships with B2B clients.
- Analytical mindset with a strong understanding of KPIs and marketing metrics to drive decision-making.
- Experience managing cross-functional teams and working collaboratively with sales and product departments.
- Ability to work in a fast-paced, dynamic environment, with a strategic mindset and adaptability to evolving industry trends.
