Reporting of the role
This role primarily reports to the Partner Connection/Client Lead
Best things about the job:
A learning environment with mentorship from within Mindshare Indonesia, GroupM Indonesia and Mindshare Regional
Opportunities to work across local and international client and agency teams
You will always be the at the front line in getting and implementation of the latest insight, trend and new media innovation and technology
On top of continuing excellence delivery in traditional media, also huge focus on growing the integration with digital planning product including performance or e-commerce, search and content also included.
Measures of success
In three months, you would have:
Adapted and bonded with the internal team across the agency
Understood past work and plans to the best of your ability within the category/brand that you will handle
Understood category and brands objectives and the challenges
Gained initial client trust and comfort level to drive their business
In six months, you would have:
Drive strategic integrated media plans including conventional, digital and performance based campaigns
Search and Content will also be part of your development and excellence delivery to clients
Shown significant signs of growth potential within Mindshare
Work with internal and external partners to create best in class media strategies and tactical plans
Integrated effectively and in good manner with clients, teams, vendors and partners
In 12 months, you would have:
Grown existing client businesses
Comfortable to drive strategic & tactical innovation across media platforms
Responsibilities of the role:
Besides planning, overseeing, and driving operational needs of your clients; you would also be in-charge of being a media consultant to the clients by advising, guiding and shaping your clients media work specific to the categories/brands you are handled. While growing existing business will be key, you may also be required to assist your senior teams in new business development initiatives, strategic projects and plans requires to drive the business and internal excellence.
What you will need:
Under graduate degree in communication, media or business management is a plus (Post-graduate/masters preferred)
At least 5 years of working experience that requires strong analytical and strategic thinking leadership and team management. Creative capability is a plus.
Open minded attitude to accept and embrace agile changes, learning new things, and seeking solutions and improvement
Experience in - but not limited only to - digital media or marketing/brand management is preferred (or a role that covers above knowledge areas)
Fluency in Bahasa Indonesia and English (both written and spoken)
As to understand and able to operate Nielsen tools is important, but what we prefer to see is how you use the relevant data for your clients.
Understand marketing and consumer journey and insights terms and how to implement them
Independent in ways of working.
Ability to lead and be a team player
Discipline and have a good time management skill.
Candidate should be able to present thoughts, plans and ideas in a clear and succinct manner (on a PowerPoint, Excel, or otherwise)
More about Mindshare
We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asias Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.
Our 10,000 people work with some of the worlds best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPPs Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).
Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID: Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.
About GroupM Indonesia
With a population of 260 million, Indonesia is one of the fastest growing and most dynamic markets in the world. Its increasing consumer disposable income has meant that Indonesia is now firmly on the radar for MNCs seeking to invest in emerging markets.
Whilst the Indonesian media landscape is still dominated by terrestrial TV with 65% of all advertising spend, digital media is now poised to go through a period of exponential growth. There are around 170 million internet users in Indonesia and more than 70% of them are accessing the web via mobile. The opportunity to transform a media landscape on such a scale is unprecedented in the APAC region.
We're looking for creative and diligent people to join us on this exciting journey of transformation. We're ready create impactful solutions for media challenges, shaping the next era of media with our diverse and passionate team
