Experience Level: 1.5+ Years
We're seeking an experienced Performance Marketer to join our team. If you have a proven track record of optimizing digital campaigns and driving results, we want you to help us create and execute high-impact marketing strategies.
Responsibilities:
- Plan, execute, and optimize digital advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and more.
- Develop comprehensive marketing strategies aligned with client goals and KPIs.
- Analyze campaign data, track key metrics, and provide insights for continuous performance improvement.
- Conduct A/B testing to refine ad creatives, landing pages, and audience targeting.
- Perform detailed keyword research and analysis to inform PPC campaigns and SEO strategies.
- Manage advertising budgets effectively to maximize ROI while staying within budget constraints.
- Identify opportunities to improve website and landing page conversion rates.
- Generate regular performance reports and communicate results and recommendations to clients and internal teams.
- Stay updated with industry trends, competitor strategies, and emerging marketing technologies.
- Collaborate with cross-functional teams, including content creators, designers, and developers, to align marketing efforts.
Requirements:
- Degree in Marketing, Business, or related field.
- Minimum of 1 years in performance marketing, including PPC, SEM, and paid social advertising.
- Strong analytical skills with the ability to interpret data and make data-backed decisions.
- Proficiency in using advertising platforms like Google Ads, Facebook Ads Manager, and LinkedIn Ads.
- Basic understanding of SEO principles and best practices.
- Experience with A/B testing methodologies and tools.
- Proven ability to manage advertising budgets effectively.
- Excellent written and verbal communication skills.
- Effective time management and organizational skills to handle multiple campaigns.
Preferred Skills:
- Experience with marketing automation tools.
- Familiarity with data visualization tools.
- Knowledge of email marketing best practices.
- Experience with affiliate marketing.
- Certification in Google Ads or other relevant digital marketing certifications.
