Established in2018,Bitlabs Academyhas been trusted by over150.000+ studentsall over Indonesia and helped them work in national and multi-national companies in Indonesia as Data Analyst, Software Engineers, and more. Entering our 5th year, we were just rewarded asBest Data Science Bootcamp 2023by Course Report, an international authority of coding and digital skills bootcamp. AtBitlabs, we believe that everyone deserves equal opportunities in education, and we aim to help individuals to #StayRelevantForTheFutureOfWorkWe are currently seeking a talented and experiencedPerformance Marketing Specialistto join our team.
The primary role is to develop marketing funnel strategies, drive both paid traffic & organic to the website, and optimize sales conversions through digital channels. The successful candidate will be responsible for generating potential leads with optimal cost per lead and leading our overall digital marketing initiatives.
Responsibilities
- Develop and execute marketing funnel strategies to increase traffic and conversions.
- Implement and refine multi-channel growth marketing strategies to meet or exceed specific performance targets, including achieving targeted Return On Ad Spend (ROAS).
- Manage daily operations across various performance marketing channels such as Google Ads, Facebook, Instagram, and other DTC platforms, ensuring all campaigns align with company goals.
- Monitor and optimize pay-per-click (PPC) campaigns sales to purchase campaigns to meet predefined KPIs like click-through rates conversion rates, and overall campaign ROI, with a focus on maintaining target CPA (Cost Per Acquisition) and achieving targeted ROAS.
- Collaborate with the program and design teams to improve the user experience and conversion rates on the website and other marketing channels.
- Produce regular reports detailing campaign performance, insights, and optimization strategies, communicating these findings to the marketing team and broader stakeholders.
- Stay updated on the latest industry trends and leverage new technologies and marketing practices to drive continuous growth.
- Conduct research and approach Key Opinion Leaders (KOLs) to maximize visibility and sales performance.
- Execute A/B testing and ongoing experimentation to continuously enhance marketing tactics.
- Willingness to work overtime as necessary to meet ambitious sales targets and project deadlines.
- Create effective sales copywriting strategies to increase lead generation and sales.
- Manage the content team to attract website visitors and ensure the production of engaging and audience-relevant content.
Qualifications:
- Minimum of 5 years of experience in digital marketing with a focus on performance and conversions.
- Strong strategic ability in developing and executing effective marketing funnels.
- Experience in conducting research and communicating with KOLs to drive traffic and conversions.
- In-depth understanding of pixel tracking and Google Tag Manager for analysis and optimization.
- Proficiency in managing digital advertising campaigns across various platforms, including Google and social media.
- Ability to design compelling and relevant content strategies.
- Experience in managing content teams to produce quality and effective content.
- Ability to write persuasive and effective sales copywriting.
At Bitlabs Academy, we are committed to providing our team with a supportive and collaborative work environment, ongoing training and development opportunities, and a competitive compensation package.
We cultivate values of:
- Excellence: to make better and make impact on others lives through education and continuously delivering the work-relevant learning experiences
- Care: teamwork makes the dream work. We believe by bringing talented people together, in winning together, and in learning from each other
- Growth: the biggest investment you can do is invest in yourself. We support our team's growth with courses, team learnings, sharing sessions (+Free access to all Bitlabs Learning Programs)
Our team will review your application and will be in touch if your application is shortlisted to the next stage.
If you do not hear from us in 15 days, we will keep your resume on file in case a relevant opportunity opens up.
Good luck!
