Performance Marketing Specialist

Early Applicant

Exp: 2-4 Years

Job Description

Responsibilities

Develop social media advertising strategy that includes target audience identification, choosing the right platforms, and efficient budget allocation.
Create, launch, and manage advertising campaigns on social media such as Facebook Ads, Instagram Ads, Tiktok Ads, Google Ads, and others.
Analyze data and performance of social media advertising campaigns using analytical tools and provide relevant reports to marketing managers.
Optimize advertising campaigns through continuous testing and updating, including setting targeting, keywords and ad creative.
Monitor relevant social media platform algorithm trends and changes to ensure effective advertising strategies.
Collaborate with creative and design teams to develop attractive advertising materials that match the company brand.
Build and maintain good relationships with social media advertising vendors and other work partners.
Create and optimize Campaign Ads on social media platforms.
Conduct market research and audience analysis to identify the right target segments.
Set and manage the advertising budget according to campaign objectives.
Monitor and report campaign performance, including metrics such as clicks, impressions, conversions, and ROAS (Return on Ad Spending).
Follows brand guidelines and best practices in social media advertising.
Evaluate and test various advertising methods to increase campaign effectiveness.

Requirements

Bachelor's degree in any field.
Minimum 2 years experience in performance marketing (Google Ads, Meta Ads, Tiktok Ads).
Understand and experience in SEO, Google Tag Manager, and Google Analytics.
Strong analytical skills with experience in data analysis.
Technical skills in HTML, CSS, and JavaScript.
Ability to adapt quickly to changing trends and technology.
Good communication and collaboration skills to work effectively in a multidisciplinary team.
Creative, innovative, and has high problem solving abilities.