Responsibilities
Job Overview
PIC Live Stream is responsible for monitoring, analyzing, and optimizing live streaming content to improve engagement, performance, and reach. This role typically combines data analysis, content strategy, and audience insights to ensure the live streaming efforts meet the company's objectives, whether for marketing, e-commerce, entertainment, or customer engagement.PIC Live Stream ensures that the live streaming events run smoothly, creating a positive shopping experience for viewers while maximizing sales opportunities for sellers.
Job Role
- Data Monitoring and Analysis: Track key performance metrics for live streams, such as viewer count, watch time, engagement rate, conversions, and drop-off points; analyze audience demographics, behavior, and preferences to optimize content strategy; generate insights on viewer engagement patterns, including peak times, audience retention, and interactive elements that drive higher participation.
- Live Streaming Event Planning: Coordinate and plan live streaming events, including scheduling, selecting participating live streamer, and defining product showcases.
- Live Streamer Management: Identify and onboard live streamer interested in participating in live stream events. Provide guidance and support to live streamer regarding product presentation and live stream best practices.
- Content Creation: Create compelling live stream content, including product demonstrations, promotions, and interactive elements to engage viewers.
- Technical Setup: Oversee the technical setup for live streaming events, including camera equipment, lighting, sound, and streaming software. Ensure a seamless broadcast experience.
- Sales Support: Facilitate sales during live streams, such as providing product links, discounts, and purchase instructions to viewers. Track and report sales metrics.
- Marketing Collaboration: Collaborate with the marketing team to promote upcoming live stream events (such as Tanggal Kembar, Pay Day Event, etc) through various channels, including social media, email, and website announcements.
- Troubleshooting: Address technical issues, handle unexpected situations, and ensure a high-quality live streaming experience.
Requirements
Job Qualifications
- Preferably have at least >1 year of experience in data analysis and marketplace live stream
- Effective time management and attention to detail to coordinate live stream events successfully.
- Strong Excel skills or familiarity with data analytics tools.
- Experienced in creating promotional strategy for live streaming sales events, such as Tanggal Kembar, Pay Day Event, etc.
- Capability to engage with marketplace management and present live stream sales data
- Have strong leadership skills to supervise live streams.
