Product Marketing Specialist

Product Marketing Specialist

Placement in Surabaya (On-Site)

About SuperApp

We are a group of business enthusiasts, scientists, communicators, designers, productive mothers, and many more who are unified and unduly spirited to work towards one big vision and goal. As a leading social commerce platform in Indonesia, we aim to solve economic inequality distribution across rural areas by building agent networks and hyperlocal supply chains to make goods more affordable. SuperApp goes beyond passion and creativity to decipher social issues in our surroundings.

Key Responsibilities:

• Develop and execute product marketing strategies to drive awareness, adoption, and retention of company products and services.
• Plan and execute multi-channel marketing campaigns including email, social media, content marketing, and events to generate leads and support product launches.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
• Creating and managing the marketing budget for both ATL and BTL activities
• Work closely with the legal team to ensure all product marketing materials and activities comply with legal standards and regulations

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing roles
• Strong understanding of product marketing principles, including positioning, messaging, and go-to-market strategies.
• Experience working cross-functionally with product management, sales, and other teams to drive product success.
• Leadership experience with the ability to mentor and develop junior members of the product marketing team.

Join SuperApp

At SuperApp, we are continuously providing equal, unparalleled opportunities across various business operating pillars from operations, commercial, and technology for all candidates from diverse types of backgrounds and expertise.

If you are someone with a high passion for delivering innovative work as part of your extraordinary career, are committed to self-integrity, enjoy working collaboratively, and are ready to work in an agile environment, you are very welcome to apply. You will also have tremendous opportunities to hone your functional skills and expertise in an area of specialization. The sheer variety of work we do, and the inherent experience of creating meaningful social impact it offers, provide an unbeatable platform from which to build a fulfilling career.

#GabungSedulurSuper and help solve Indonesia's unequal economic distribution