Develop compelling and engaging content across various platforms, including press releases, articles, and LinkedIn updates.
Craft stories that align with the company's brand narrative and resonate with the target audience.
Organize meetings with journalists and pitch story ideas to media outlets to secure coverage.
Identify and highlight unique PR strategies and brand stories that differentiate the company from competitors.
Plan and execute events that provide opportunities to tell the companys story.
Requirements
Exceptional writing, editing, and storytelling skills with a portfolio demonstrating a range of content types.
Strong creative abilities with a knack for identifying unique angles and stories.
Excellent verbal communication skills for pitching stories and building relationships with media.
In-depth understanding of media landscapes and trends.
Ability to develop and execute PR strategies that integrate storytelling to achieve business goals.
Previous experience in B2B or tech industry PR, journalism, or a related field with a strong focus on storytelling and a proven track record of successful PR campaigns and media coverage.
