Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our e-commerce site.
Manage and optimize e-commerce platforms, ensuring a seamless shopping experience for customers.
Oversee online advertising campaigns, including PPC, social media ads, market place ads to achieve sales targets.
Analyze and report on key performance metrics to assess the effectiveness of marketing efforts and make data-driven decisions.
Collaborate with the content team to create engaging and SEO-friendly product descriptions, blog posts, and promotional materials.
Lead and manage a team of digital marketing specialists, providing guidance and support to achieve departmental goals.
Coordinate with cross-functional teams, including sales, customer service, and logistics, to ensure a cohesive approach to e-commerce operations.
Qualifications:
Bachelor's degree in Marketing, Business, Digital Marketing or a related field.
Experience 3-5 years of experience in digital marketing and e-commerce management.
Proficiency in e-commerce platforms (shopee, tiktok) and digital marketing tools (e.g., Google Analytics, Google Ads, Meta Ads, SEMrush and other digital marketing tools).
trong understanding of SEO, SEM, social media marketing, and email marketing best practices.
Proven track record of driving sales growth and improving digital marketing ROI.
