Team Lead - Senior SEO Specialist
PT Empire Pixel International (A Local Indonesian Company) seeks talented individuals to fill the SEO Specialist roles immediately. Candidates with the following skills and experience who are immediately available are welcome to apply.
Key Requirements:
- Five years of experience in successfully developing and executing SEO campaigns
- Successful campaign & team management skills
- Proven records of target achievement
- Updates on search engine improvements and ranking methods
- Experience with SEO industry programs, such as Google Analytics
- Knowledge of keyword research and SEO tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable analyzing high volumes of data daily
- Familiarity with WordPress content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
Roles & Responsibilities
- Lead the SEO team, contribute to sprint planning on SEO aspects
- Review and follow up on the company's all SEO related tasks
- Test, track, analyze, research, and optimize keywords and rankings daily.
- Carry out competitive analyses based on keywords, app ranking, and trends.
- Market company's and clients apps on the App Store to rank high in the store.
- Create and implement best-in-class app store optimization strategies to increase the conversion rates on the app stores, maximize the apps visibility, and increase downloads.
- Create and maintain documentation and weekly/monthly reporting of results, with observations and recommendations.
- Developing and executing SEO campaigns
- Updates on search engine improvements and ranking methods
- Perform keyword research regularly
- Develop keyword plans by conducting keyword research regularly to generate content ideas and optimize existing content
- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
- Optimize web pages such as the homepage, landing pages, blog posts, and product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
- Write SEO-optimized content
- Manage SEO-related assets, and tools/ platforms including Google Search Console, Google Analytics, Google Keyword Planner, and Semrush.
- Identify and close content gaps between the company website and competitor content
- Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
- Execute link-building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link-building
- Implement local and international SEO techniques across local (Google My Business listings) and international websites
- Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, and engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
- Complete competitive analysis of other companies within the industry
- Analyzing high volumes of data daily
- WordPress content management
- Liaise in other aspects of marketing, such as customer growth and promotion
Job Type:
Full-time Onsite (BSD City) 1 PM - 10 PM
Academic Qualification
- Bachelor's degree in a related field
- Marsters degree in relevant field
Experience:
- 5+ years of experience in SEO
- 3+ years experience in a managerial role
- 2-3 years of experience in App Store Optimization with strong expertise in mobile apps will be a definite advantage
- Up-to-date with the latest trends and best practices in mobile digital marketing and App Store Optimization.
Perks:
- Attractive remuneration above the local industry standards
- Free parking on-site
- Access to gym
- Access to swimming pool and sauna
- Access to relax room with a pool table fuse ball table and ping pong table
- Performance-based bonuses
Send your resume with a portfolio and links to your work as an attachment to [Confidential Information] with the subject (SEO Lead)
Disclaimer
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and better products for our customers.
