Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Position Overview: We are seeking an experienced Activation Manager to join our team and drive impactful marketing initiatives in the fast-paced and competitive Indonesian market. The ideal candidate will have a strong background in Fast-Moving Consumer Goods (FMCG) or Advertising & Creative industries, possessing the skills necessary to plan, execute, and optimize activation campaigns that resonate with our target audience. This role will also involve close collaboration with the Malaysia counterpart to ensure cohesive regional strategies.
Responsibilities:
Project Management:
Lead and manage end-to-end activation projects, overseeing all aspects from conceptualization to execution.
Ensure projects are delivered on time, within budget, and meet or exceed client expectations.Planning:
Collaborate with cross-functional teams to develop comprehensive activation strategies aligned with overall marketing objectives.
Develop detailed project plans, outlining tasks, timelines, and resource requirements.Coordinating and Executing:
Coordinate with internal teams and external agencies, including the Malaysia team, to ensure seamless execution of activation campaigns.
Oversee the planning and execution of events, product launches, and promotional activities, ensuring alignment with brand guidelines.Event Management:
Manage logistics, budgets, and timelines for successful event execution, collaborating closely with the Malaysia team for regional consistency.
Ensure the smooth coordination of all event elements, including venue selection, vendor management, and attendee experience.Data Analysis and Optimization:
Monitor and analyze the performance of activation campaigns using relevant metrics.
Identify areas for improvement and implement data-driven optimizations to maximize campaign effectiveness, sharing insights and best practices with the Malaysia team.
Cross-functional Collaboration:
Work closely with Sales, Marketing, and Product teams to ensure alignment and integration of activation initiatives with broader business goals.
Foster strong relationships with external partners and stakeholders, including active collaboration with the Malaysia counterpart for regional synergy.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
A minimum of 8 years of experience as an Activation Manager or in a similar role within the FMCG or Advertising & Creative industries.
Strong understanding of the Indonesian market and consumer behavior.
Demonstrated success in planning and executing successful activation campaigns.
Excellent project management and organizational skills.
Analytical mindset with the ability to interpret data and derive actionable insights.
Exceptional communication and interpersonal skills.
Ability to thrive in a fast-paced and dynamic work environment.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organizationcreators, doers, innovators, makers, and thinkerswho drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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