Senior Digital Marketing

HeyRCG is a Marketing and Consultancy Agency, working to hero the growth and development of businesses. Based in South Yarra and Umalas, our team works as an extension of our clientele, investing ourselves in allowing people to thrive.

About the Role:

We are looking for a highly skilled and experienced Senior Digital Marketing Specialist, who will work with a plethora of clients. The ideal candidate will be a highly adaptable marketing specialist with a can-do attitude. As the Senior Digital Marketing Specialist, you will be responsible for managing and executing digital marketing campaigns across multiple channels, such as SEM, email marketing, Meta ads, display advertising and more.

Responsibilities:

Develop and execute digital marketing strategies that align with clients business objectives and target audience.

Lead digital advertising campaigns, including paid search, social media advertising, display advertising, influencer marketing, content marketing, and other mix of digital marketing channels.

Conduct market research and competitive analysis to stay up-to-date on industry trends and identify new opportunities for clients

Optimize campaigns through A/B testing, analytics, and reporting to ensure KPI and ROI are achieved across all clienteles.

Manage and mentor junior team members, providing guidance and training as needed

Collaborate with cross-functional teams, including creative, account management, and technology, to ensure campaign success and client satisfaction

Develop strong relationships with clients, acting as their primary point of contact for all digital marketing-related matters

Requirements:

Must speak fluent English and Bahasa

Bachelor's degree in marketing/communication/business or related fields

5+ years of experience in digital marketing, preferably in an agency setting

Proven experience managing and executing digital marketing campaigns

Strong knowledge of full funnel digital advertising platforms, including Google Ads, Meta Ads, TikTok Ads, e-commerce platforms and analytic tools.

Excellent communication and interpersonal skills, with the ability to effectively communicate with clients and team members

Strong understanding of performance and non performance marketing strategies

Strong project management and organizational skills, with the ability to manage multiple projects and prioritize tasks in a fast-paced environment

Experience managing and mentoring junior team members is a plus

If you are a highly motivated, results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.

Benefits:

A supportive, fun and collaborative working environment

A commitment to you and your progression within the company

Gain leading marketing experience and knowledge

Opportunity to grow alongside a rapidly scaling start-up business