Our vision is to love brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As an eCommerce Lead Indonesia, you'll work to leading all aspects of the local and designated regional brands brand image, to continuously drive relevance to the target audience and to protect the integrity of the brands experiences.
We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have ecommerce leader experience.
What You'll Do For Us
- Drive the agenda to enhance Digital capabilities within Indonesia to unlock opportunities for growth, share and leverage best practice to the Operating Unit (ASEAN & South Pacific) and the network (global)
- Management and accountability for market priorities, targets, budgets and implementation of global playbooks in eCommerce
- Support development of country specific e-commerce priorities, targets, budgets, implementation of global playbooks and guidelines in e-commerce and Food Service Aggregators and DAO (Digital Acceleration Office) component of the business plan
- Support key eRetail customer management, driving aligned agendas and achieve KPIs
- Leverage existing tools (ie Dashmote) to derive insight led action in market
KPIs
- Transactions, Value (NSR) and Volume (UC), basket Incidence in FSA & eRetail share
- Lead Food service aggregator management for Indonesia to achieve greater than our fair-share of beverages and strive for better incidence rates vs offline
- Joint definition (with Marketing) of targets (e.g., percent allocated to transactions), considering 3rd party e-commerce platforms and Coke owned platforms
- In partnership (with Platform Services) deliver the most effective technology deployment, coordination, maintenance for eCommerce
- Partner with the local bottler to drive eCommerce/Food aggregators to accelerate incidence-, Net Sales Revenue and Margin growth
- Leads cross-functional project teams that manage the implementation of digital specific capability projects and initiatives
- Work closely with other functions to ensure eCommerce strategy is a key pillar in the business planning process
Qualifications & Requirements
- 5+ years of experience in eCommerce/online marketing related fields
- Proven success within e-commerce setting
- Ability to define market priorities based on understanding of local business
- Critical to understand System financials/economics
- Strong planning, financial, and collaboration skills
- Strong project management skills
- Experience working with Coca-Cola's external partners (bottlers and customers)
- Experience working in cross-functional and cross-geographical teams is preferred
Key Knowledge Requirements
MASTERY OF (REQUIRED)
- eCommerce/digital marketing
- CX/UX experience is digital capabilities
- Business/commercial acumen
- Relationship management (with internal and external stakeholders)
BROAD EXPERTISE IN (GOOD TO HAVE)
- Market dynamic in franchise unit geo
- The Coca-Cola Company business models
- Media buying and trade advertising
- Consumer and shopper insights
- Growth-oriented thinking
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, FuzeTea & Dasani.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills
Videography; Influencing; Social Media; Creativity; Programmatic (Inactive); Paid Search Marketing; Marketing Campaigns; Marketing Strategies; Project Management; Data Driven; Digital Media; Microsoft Office; Search Engine Optimization (SEO); Group Problem Solving; Communication; Google Analytics; Teamwork; Search Engine Marketing (SEM); Digital Signage; Negotiation; Agency Management; Connections Planning
