About The Role
Fasten your helmet and climb aboard, if you're ready to be our Senior Product Marketing for GoFood & Gojek's latest product innovation. In this role, you will be part of the GoFood Marketing team based in Jakarta, Indonesia. Managing marketing strategy and executing go-to-market strategy for subscription products, assuring certainty and rewarding loyalty for our customers. This role is crucial in planning, and implementing campaign plans such as communication strategy, channels, and promo based on the given budget.
What You Will Do
- Lead the development and execution of integrated campaign plans that include activations across many formats and channels (e.g. video, interactive, social).
- Collaborate with the Subscription business team in conceptualizing, designing, and building strategies and campaigns to reach Subscription business goals and visions, translated into marketing goals and objectives
- Partner with the creative and media team to develop robust and relevant communication for our different segments, using various drivers to impact growth according to the different personas
- Collaborate with the Product team to not only develop and execute strong GTMs for new product or feature launches but also become an integral partner in sharing input and consumer insights for product development
- Lead the team in creating engaging and informative content for digital marketing, website, blog, social media, and any other content marketing channels that the business might leverage to improve the conversion funnel, particularly for the non-active or dormant users, supported by branding, copywriter, and creative teams.
- Identifying improvement areas for the incumbent marketing process or user journey and implementing the changes required for it. Including but not limited to CRM user journey, performance marketing, and social media engagement
- Ensure the achievement of business and marketing objectives both through a strategic approach for long-term goals or tactical activities or activation for short-term goals
What You Will Need
- Bachelor's degree from reputable universities or equivalent practical experience
- At least 5 years of experience working as a product marketing manager, analytics manager, or strategy & planning manager in technology or start-up.
- Experience in crafting marketing, communication and business strategy
- Experience in end-to-end campaign development, from planning, executing and reporting
- Experience working with cross-functional/cross-discipline stakeholders, and drafting and leading communication plans for internal stakeholders
- Experience with solving problems and thinking strategically in order to translate user tension into business opportunities for company growth
- Experience in brand health tracking on the reporting, trend monitoring and developing an improvement plan
About The Team
Our Product Marketing team is a part of the GoFood Business team based in Jakarta. The team consists of growth marketing, brand managers, brand executives, marketing analytics, and more. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood's marketing campaign that ensures GoFood's continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. More importantly, we want to deliver joy in the lives of our consumers through the assortment, recommendations & rewards in our platform. We are also a data-driven team that strives to continuously improve our efficiency. Currently, our team has been working on a lot of product innovation, branding, and promotional campaigns, which will help GoFood maintain our leadership in the market.
The GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course, we care about the business number, yet we also care about each other's well-being and growth journey. Other than enjoying finding that a-ha! moments when swimming through the sea of data, our family also enjoys bonding over food and sharing our hobbies.
